(Phoenix, AZ) — Canyon State Credit Union and Deer Valley Credit Union have renamed their combined Credit Union following a successful merger.
In 2019 a mutually beneficial merger joined the two credit unions, bringing their memberships and combined assets together to create a stronger cooperative financial institution with greater resources. Their dedication to their members and the communities they serve was at the core of discussions regarding the name change.
Effective June 13, 2020 they became Copper State Credit Union. “The name Copper State Credit Union felt right for us,” stated Robb Scott, CEO of the institution. “Copper is a metal that symbolizes strength. Throughout our discussions regarding the 2019 merger one phrase continued to echo in every conversation — ‘we’ll be stronger together.’ We are stronger now, and our new name tells that story.”
Scott stated that the values of the institutions have not changed, however they are better defined. He assured that family is at the heart of their brand and their family of employees will continue to provide the same local service to their member-families and the credit union will continue to support families in their local communities. Copper State will strive to empower members with financial education, knowledge and tools to help them reach their goals.
The leadership team of the credit union is glad to have a new name. “It symbolizes that we are in fact one unified institution rather than two credit unions operating in parallel,” said Paul Waterman, CO-Chair of the Board of Directors. “The new name brings a sense of togetherness to our family of employees.”
Chris Urness, also CO-Chair of the Board of Directors added “We’re very pleased with the choice for the new name. Not only is the element copper relevant to our great state, but a refreshed brand brings a sense of enlightenment to our institution. We stayed true to ourselves and our values throughout the naming process and I believe our redefined brand captures the essence of who we are very nicely.” The credit union worked with FI GROW Solutions, LLC, a marketing agency they have had a longtime partnership with, for the name change project.
Scott confirmed that, all staff members from both credit unions retained their jobs. “We want our members and the communities we serve to know that we’re still your local credit union. You will still see your family members, neighbors, and friends working here. We will still provide the same excellent service we always have and we’re still here for you. Our new name symbolizes our next chapter and we’re excited for all of our members to be part of it.”
The credit union will be in touch with its members regarding any changes resulting from the name change during the next few weeks.
About Copper State Credit Union: Copper State Credit Union is headquartered in Phoenix and has been providing financial solutions for members throughout Arizona and beyond for more than 67 years. Copper State is open for membership from anyone who lives, works or worships within several counties of Arizona – Maricopa, Gila, Navajo, Pima, Pinal or Yavapai – as well as anyone who works for the credit union’s designated Select Employee Groups (SEGs). Copper State is community-based and locally focused, with eight locations within Phoenix area as well as a branch in Payson, AZ.