Cannabis Banking Seminar

On October 15th Sundie Seefried, CEO of Partner Colorado Credit Union, will lead a seminar in Denver, CO on servicing Marijuana-Related Businesses (MRBs) in Colorado. Ms. Seefried will share how they devised, tested and launched a cannabis banking program in 2015, which has withstood the scrutiny of eight federal and state exams, earned praise from legislators and industry leaders and garnered national attention in the New York Times Magazine, Wall Street Journal, Bloomberg News, and Reuters. While banking the cannabis industry is not for every credit union, this seminar is designed to provide critical information to credit union staff and board members interested in understanding the issues that surround serving the marijuana industry while maintaining BSA/AML obligations. The cannabis industry is permeating every level of enterprise in the state of Colorado, and understanding the industry is your best defense to ensuring you understand the potential impact on your credit union. Joining Ms. Seefried at this seminar will be DORA State Bank and Financial Services Commissioner, Patty Salazar, who will provide an update on the state of Colorado’s position on banking MRBs.

Click here to learn more about attending the upcoming Cannabis Banking Seminar.

New in Tucson This Year! IRA School: Essentials & Advanced IRAs

On November 7-8, credit union professionals will have IRA expert Chad Neumann with Ascensus in Arizona, providing in-person training. If you are responsible for providing IRA information to your members, this is the opportunity for you to learn what you need to know. You can choose if you would like to attend just Day One on Essentials, just Day Two on Advanced IRAs, or attending both days may be your best option.

Plus! CPE Credits will be offered for CPAs to earn up to 6.0 group-live credits each day for attending this program.

See below for more information about this program so you can be the perfect resource for your members. Seats are still available for the Denver IRA School – see below for the registration link.

October 10-11 – Denver, CO
November 7-8 – Tucson, AZ

Marketing to the Money

This October, at the Mountain West Marketing Summit, author and speaker Rich Jones answers the tough questions many credit union marketers have.  What is marketing’s perception at the “big table?” How can credit unions see marketing as a strategic business unit? How do you show the value marketing is bringing to the credit union, income statement, and balance sheet?  Rich Jones will bring understanding on how you can have better conversations with your CEO and CFO by learning the language of finance and how marketing can impact the key ratios that make the CFO and CEO worry. This session makes talking key ratios a marketing competency, one you’ll want to show your team you have.  Visit to learn more.

Colorado-based Public Service Credit Union Is Now Canvas Credit Union

LONE TREE, Colo.Aug. 29, 2018 — Public Service Credit Union (PSCU) is officially and forevermore to be known as Canvas Credit Union. For the 80-year-old Colorado financial cooperative, this is more than a name change — it’s an all-out offensive aimed at disrupting how Coloradans experience financial services.

Credit Unions, by definition, are member-owned organizations that put members’ financial needs before profits. Unlike mainstream banks, it’s that member-centricity that leads to their benefits being largely overlooked. Canvas aims to break out of the shadows and bring their brand of finance to all of Colorado.

Canvas embarked on their game-changing journey 18 months ago with extensive research, engaging members, community members, and team members to better understand their needs, which are the drivers of the brand and the organization. The response was overtly positive, explicitly on a suggested name change from Public Service Credit Union to one that expressed greater inclusiveness. The credit union was originally named after the Colorado Public Service Company (now Xcel Energy).

The research starkly highlighted consumers’ desire for personalized financial guidance in a partnership atmosphere. Canvas emerged as the name most reflective of its members’ life journey — a fresh canvas on which the credit union helps members paint their future. One member shared, “it sounds like they are giving you a blank canvas, and working with you to fit your needs instead of theirs”. Another said she could “also see it as a blank canvas, and being able to create a better life through the financial backing of the credit union.”

The research further demonstrated Canvas members’ desire for a partner “on their team” that speaks in clear, simple language — something the financial industry is notoriously bad at. Canvas took this insight to heart and instituted measures to restructure every aspect of their members’ experience — from loan applications to branch visits. Their phone conversations are unscripted to promote real interaction, and they invite employees to use real, human language when discussing services. They even reinvented the way they recruit new employees to focus on personalities over resumes.

It was this spirit that inspired the Denver-based brand experience agency, Monigle, to assist with crafting the Canvas logo. The lowercase typeface reflects an approachable brand that is on the same level as its members. The logo’s arrow-style shapes not only help guide people on their journey, but also, if you look closely, form the Canvas name.

The August 31, 2018, re-branding launch marks the beginning of an ongoing journey for Canvas. The organization unveiled its new website ( on August 24, 2018, and over the next eighteen-months will update its signage at every branch, on every ATM, and at every point members will encounter. Branches in the Fort Collins area and the Canvas Stadium on the Colorado State University campus have already received the new look.

Canvas is inviting all of its members and any member of its communities to stop into its 26 branches for snacks and giveaways on August 31. Later in the evening, Canvas will be the official credit union of the Rocky Mountain Showdown, the annual match-up of epic football rivals, the Colorado State University Rams and the University of Colorado Buffaloes at Mile High Stadium. They’ll be celebrating their new brand image with more giveaways and a chance for two students to win $1,000 each.

“We see each of our members’ futures as a blank canvas, a unique possibility waiting to be painted. Our new brand and name bring to life the work we’ve been doing for over 80 years, and today, we invite even more Coloradans to create their own unique and bright future with us,” said Todd Marksberry, Canvas Credit Union President and Chief Executive Officer.

“Credit unions have too long been a best kept secret. We hope to transform financial services one member at a time. I also hope that our story begins a revolution in credit union awareness not only in Colorado, but across the country. I’m honored to share the heart of this incredible team and be a part of shaping its future,” said Tansley Stearns, Chief Marketing & Strategy Officer.

Canvas will continue to have friendly faces, better rates and a member-first focus to change how people experience banking. As a progressive financial institution, it prides itself in being delightfully offbeat and celebrates its love for its people and members. As the third largest credit union in Colorado with more than 242,000 members and 550 employees, the company is excited to share what it has become.

ABOUT CANVAS CREDIT UNION ( Canvas Credit Union has been safe, secure, and insured for the past 80 years. Today, Canvas holds assets in excess of $2.4 billion and has more than 242,000 members. Canvas provides a full array of financial products and services, including savings, checking, loans, mortgages, and online and mobile banking options. Members can access their accounts and conduct transactions at Canvas’ 26 branches, and at over 200 shared branch locations throughout Colorado. In addition, through the credit union’s partnership with the CO-OP network, members have surcharge-free access to more than 30,000 ATMs across the country.

How AdvantEdge Analytics Hit a Nerve in the Tech Community

By Eric LeVin, Chief Technology Officer, AdvantEdge Analytics
Simply attending an event like Microsoft Inspire reminds you how incredible it is to be a part of the tech community today. Being on stage at such an event… well that’s a whole other ballgame.
More than 20,000 technology leaders from every conceivable industry attended the Inspire conference in Las Vegas. They came to get a first look at the innovations being created by the best and the brightest in the Microsoft Partner Network. AdvantEdge Analytics was among those invited to demonstrate – an incredible honor, and if I’m being honest, a little intimidating.
Lucky for me, I was joined on stage by one of the leading innovators in the credit union space, BCU, and the credit union’s VP/Chief Data Officer, John Sahagian. BCU has been an incredible partner throughout the development of our platform, helping us understand what it will take to enable business agility from the credit union perspective. The level of data maturity BCU has ushered in at their credit union is leading in the nation.
Aside from overcoming the usual demo jitters, John and I faced another potential hurdle. Because the audience came from such a wide range of industries and backgrounds, we wondered how well they would be able to relate to the credit union industry’s intensely fragmented ecosystem.
To help wrap minds around the challenge our industry faces, we explained how each of today’s 5,800 credit unions is composed of 10 or more systems. Every one of those systems is offered to the industry by 10 to 15 different providers, each offering unique levels of customization to every credit union.
Aside from the obvious data challenges this presents, it also makes it difficult for credit unions to plug new solutions into their systems. Solution providers, too, have difficulty scaling quickly within the credit union industry because of the intense level of custom engineering and credit union subject matter expertise each implementation requires. Neither of these circumstances bodes well for the industry’s pursuit of digital transformation nor for business agility.
Enter AdvantEdge Analytics and Microsoft.
Through our relationship with Microsoft, our team has created the AdvantEdge Analytics™ Data Platform, which enables one consistent way to view all credit union data. Built on top of Microsoft Azure, our solution is capable of deploying a completely new, security-first data management solution for a credit union in minutes. Or as John put in during the Inspire demo, “What you did in minutes took us years to do on our own.” (Stay tuned to our News and Insights page to read more of what John shared from the Inspire stage).
As it turns out, the fragmented ecosystem we were concerned may not translate for our audience was uniformly appreciated. Nearly everyone we spoke with after the presentation could relate to the challenges of innovating on top of outdated and disparate legacy systems.
Attendees of our session said they were inspired by the invention of a single platform capable of seamlessly installing solutions to empower an entire industry vertical. John and I realized we had hit a nerve; that the tech community was hungry for innovation that fosters the notion of an ecosystem. It really begins to resonate when you imagine an ecosystem powerful enough to expand exponentially, transforming an entire industry for the betterment of consumers’ financial lives.
That is our vision at AdvantEdge Analytics, and it was thrilling to see it begin to proliferate in such an influential ecosystem of technology giants.
Although I’m tempted to say Inspire was a once-in-a-lifetime experience, the fact is I’m getting ready to do it all over again this week. As I type, I’m boarding a plane to Seattle for the Microsoft Business Applications Summit Microsoft Business Appications Summit where I get the honor of introducing this incredible platform to even more innovators in the tech community.
To listen to a recording of Eric and John’s Inspire demo, click here.
AdvantEdge Analytics is the data analytics arm of our business. It’s the only credit union data and analytics solution provider offering data transformation strategy and actionable insights via data management, reporting and performance management and predictive analytics. Learn more about it at


Project Marks Premier Members Credit Union’s Entrance into Castle Rock Market

CASTLE ROCK, Colo. (August 29, 2018) Premier Members Credit Union (PMCU) has broken ground on a new development in Castle Rock, Colo. The project represents PMCU’s entrance into the Castle Rock market, serving as the first PMCU branch in Douglas County.

“We are proud to join the growing community of Castle Rock,” said Matt Rarden, Chief Operating Officer for PMCU. “The new location will enable us to better serve members throughout Douglas County, and bring personalized member service and individualized product offerings to the Castle Rock community.”

With anticipated completion in May 2019, the new full-service branch location marks the 13th for PMCU, and will feature a drive-through and convenient drive-up ATM. The location will also showcase the credit union’s artisan approach to banking.

The new development serves as the first project between PMCU and The Neenan Company, which is serving as the design-build partner. The Neenan Co., based in Fort Collins, is the architect and general contractor for the 3,815-square-foot branch to be located at 6355 Promenade Parkway in Castle Rock.

In attendance at PMCU’s groundbreaking ceremony were representatives from The Castle Rock Chamber of Commerce, the Neenan Company, PMCU Board of Directors and staff.

About Premier Members: Premier Members Credit Union (PMCU) is a not-for-profit financial institution dedicated to providing financial solutions to individuals and businesses along the Front Range in Colo. With more than 70,000 members, $1 billion in assets, 12 retail branch locations and four locations in area high schools, PMCU is a leader in the credit union industry. In addition to being at the forefront of the industry in sustainable business practices, PMCU takes pride in giving back to the communities they serve, supporting a wide variety of activities and fundraising events for charitable organizations like United Way, Realities for Children of Boulder County, Junior Achievement and many more. To learn more, visit


Andrea Balazs, Corporate Social Responsibility
Premier Members Credit Union, 303.657.7304



Landings Credit Union’s School Uniform Drive breaks record

Landings CU’s 9th Annual Uniform Drive brought in a record number of donations. The donations were used to purchase 375 uniform pieces, including dresses, skirts, shirts, and jackets. These items were given on Friday, August 4th to the Connecting with Kids (CWK) program. CWK is a service center that provides everyday essentials and school supplies to students in the Tempe Elementary School District. This program gives students of low‐income families the boost they need to start school year fresh and ready to learn. “Of all the programs we have during the year, this is my favorite,” Tara Roether, Landings Marketing Specialist. “I love that we can help these students start the school year off right”.

The clothing drive started on the first of July and took off like a rocket. Landings CU members and employees donated more than $2,200. This surpassed last year’s donations by 150 uniforms, and 225 more uniforms than were donated in 2016. For 65 years Landings Credit Union has been a proud supporter of Arizona schools and educators; this is just one of the many ways they continue to show their support.

About Landings Credit Union

Landings Credit Union, based in Tempe, Ariz., serves a wide range of members including students, faculty, staff, and family for all schools in Maricopa County along with over 400 select employee Groups. The current asset size is $165 million with over 14,000 members. Landings Credit Union has been serving members for 65 years, helping them with their financial needs. For more information on Landings Credit Union, please visit


Contact: Tara Roether

Marketing Specialist







About Landings Credit Union

Landings Credit Union, based in Tempe, Ariz., serves a wide range of members including students, faculty, staff, and family for all schools in Maricopa County along with over 400 select employee Groups. The current asset size is $165 million with over 14,000 members. Landings Credit Union has been serving members for 65 years, helping them with their financial needs. For more information on Landings Credit Union, please visit

Mountain West Credit Union Association Formally Endorses Mark Gordon for Governor of Wyoming

Support of credit unions and understanding of the need for continued regulatory relief led to the endorsement.

Denver, CO (August 13, 2018) — The Mountain West Credit Union Association (MWCUA), which represents 21 of Wyoming’s federal credit unions, as well as credit unions in Colorado and Arizona, announces it is endorsing Republican Mark Gordon in his bid for Governor of the State of Wyoming. The endorsement comes after candidate interviews and a vote by MWCUA members.

“Gordon has long supported credit unions in his previous role as the State Treasurer,” said Scott Earl, President and CEO of MWCUA. “He is a fiscal conservative and his values for responsible financial practices align with those of credit unions. Additionally, he understands the need for continued regulatory relief actions to help credit unions and their members.”

“Our interview process made it clear that Mr. Gordon was the right candidate for Wyoming credit unions,” said Brian Rohrbacher, President and CEO of Atlantic City Federal Credit Union in Lander, WY, who participated in the interview process. “His long-standing support of credit unions is admirable, and he has a strong sense of the importance of credit unions in the communities they serve.”

Gordon is a rancher, small businessman, and currently Wyoming’s State Treasurer. As Treasurer, he led a transformation of the office resulting in improved returns on state investments, better protection of state savings, and increased transparency and access to state financial data for the general public. Gordon is recognized as a national expert in finance, investing, and wealth management, Mark served on the board of the Federal Reserve Bank of Kansas City from 2008 through 2012. There he championed transparency, accountability and private enterprise.

Wyoming Republicans will determine their candidate for the Governor’s race in the August 21 primary, with the winner heading to the November general election.

About the Mountain West Credit Union Association

The Mountain West Credit Union Association is the regional tri-state trade association representing 127 member credit unions, 3.3 million credit union members and $41 billion in assets throughout Arizona, Colorado and Wyoming. Not-for-profit in nature, credit unions provide low-cost financial services to their members. Founded in 2011, the Mountain West Credit Union Association serves and supports the interests of member credit unions through advocacy, community outreach, education and training, public affairs, regulatory and compliance services and strategic partnerships. The Mountain West Credit Union Association is affiliated with Credit Union National Association (CUNA), World Council of Credit Unions (WOCCU) and CUNA Mutual Group. Follow us on twitter at or on Facebook at To learn more about credit unions visit

Date Change for AZ Regulatory Compliance School

The 2018 Mountain West Regulatory Compliance School has changed dates to September 17-18, 2018.

As a credit union compliance professional, you face a complex regulatory environment and challenging compliance issues.  Join your compliance credit union peers the Mountain West Regulatory Compliance School taught by compliance expert Michael Christians, where you will receive a solid understanding of the regulations and laws affecting your regulatory compliance responsibilities. This 2-day program will provide you with the latest information regarding operational compliance issues, and update you on current areas of concern expressed by regulators and examiners.  Plan to attend this important program so you can stay up-to-date with the latest compliance regulations and ensure your credit union is operating within the current laws. You’ll walk away with an overview of hot topics, regulatory updates and proposed regulations and the knowledge of how to address these regulatory compliance changes in your credit union.

Location: Mountain West Credit Union Association, Phoenix, AZ

Cost is $239/ person to attend one of the two days; $438/ person to attend full school (both days). Remember, you can apply for a professional development scholarship if you need financial assistance to attend this program.

For more information, or to register, click here.
To apply for a scholarship, click here.

Hughes Accepting Local Businesses into New Business Partner Program

Tucson AZ – July 31, 2018 – Southern Arizona now has a new way for local businesses to gain customers. Hughes Federal Credit Union is accepting applications for companies to join its Checking PLUS Local Business Partner Program. Local businesses can enroll in the program and offer attractive discounts on their products or services and reach thousands of Hughes members. There is no fee to participate.

Benefits PlusÒ  is a consumer discount program offered by Hughes through Checking PLUS where account holders can access exclusive deals using the Benefits Plus mobile app. In addition to local discounts, the program delivers valuable savings and rebates on global travel services, eGift cards, movie tickets and more.

“We’re excited to offer this revenue-generating opportunity to local businesses such as restaurants, museums, auto shops, and much more, and to add to the many discounts we offer our members,” said Hughes Marketing Manager Dani Gomez. “At the heart of this program is the desire to motivate local spending to strengthen the greater Tucson economy. As a locally owned financial institution, we know that community engagement is vital to business growth.”

Hughes is looking for family friendly businesses local to Tucson with brick-and-mortar locations. Preference will be given to companies that have been in operation for more than two years. Many different types of companies will be accepted and a full list of categories is available on the application. Affiliate merchants will be promoted in a variety of marketing materials including the Hughes website and mobile GPS technology. Participating businesses will also receive a complimentary Benefits Plus membership and a Checking PLUS account. Interested local business owners can learn more and apply at

Hughes Federal Credit Union

Established 66 years ago, Hughes Federal Credit Union is a locally owned and member-owned financial cooperative with more than 122,000 members and $1.1 billion dollars in assets. The credit union has a “Superior” 5-Star Bauer Financial rating and is one of the strongest financial institutions in the nation. It is rated A+ and has been accredited by the Better Business Bureau since 1974. Hughes has been named Arizona’s Best Credit Union in Forbes 2018 “Best-In-State Banks and Credit Unions” list. This Credit Union is federally insured by the National Credit Union Administration. For more information about Hughes Federal Credit Union, please visit, or follow Hughes at and

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Kellie Terhune Neely

VP Marketing