Credit Union of the Rockies Unveils Concierge-Style Member Experience

Latest technology, greater accessibility allows a better member experience

(Golden, COLORADO) November 22, 2016 – Credit Union of the Rockies has opened a pioneering new branch in downtown Golden at 1010 Johnson Road, just one block north of the government center. Capturing a next-generation approach to operations, Credit Union of the Rockies has embraced a truly “service-oriented” model for the new branch.

While most financial institutions today incorporate in-branch technology, there is still typically a barrier between the employee and the member. With its new branch, Credit Union of the Rockies has eliminated those barriers.

“There are no teller machines or lines,” said Randy Mims, CEO of Credit Union of the Rockies. “We have created a friendly, concierge-style interaction to engage with members via a state-of-the art delivery system which allows our team to fully concentrate on the service aspect.”

Members will experience the latest advances in technology, allowing for mobility and ease of use in a manner not found in most financial service institutions. The branch features the latest generation of Miraki wireless access for all employees and members, ensuring a secure, mobile and open environment. Additionally, the branch is one of only four coinless financial institutions in the country. This allows members to bring in coin, but the branch no longer dispenses coin. Employees utilize new Surface Books and Surface Pros for ultimate mobility and the branch features an envelope-less ATM, check imaging and continued 24-hour online banking access.

Mims added, “Ultimately, the new space provides a more personalized and casual delivery of services with a beverage station and lounging area to make members feel at home and unrushed. The idea is to spend more time comfortably talking with members to really learn how Credit Union of the Rockies can meet all their financial needs.”

About Credit Union of the Rockies

Credit Union of the Rockies is a member-owned, not-for-profit financial institution that provides financial services to people who have a common bond through occupation, association or community. We were established in 1937 to service the Farm Security Administration in Denver. Over the years, membership has grown to include not only numerous government agencies but also many companies, organizations and geographic areas. With over 380 ways to qualify for membership the organization has grown to approximately 10,000 members from across the nation. Headquartered in Golden, Credit Union of the Rockies has three locations in Colorado (Golden, Frisco and Granby) and is part of the CO-OP Shared Branch Network. The COOP Shared Branch Network provides access to your Credit Union of the Rockies account from thousands of locations nationwide and access to the largest surcharge-free network of ATMs with over 28,000 ATMs. For more information, visit
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Danella Soeka, Marketing Manager
Credit Union of the Rockies