TUCSON, AZ– March 27, 2019 – Hughes Federal Credit Union received three Diamond Awards from the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network of more than 1,200 credit union professionals from around the country.
The Diamond Awards are CUNA’s top honors, recognizing outstanding marketing and business development achievements in the credit union industry. The awards were presented to Hughes on March 22 at the Council’s 26th annual conference held in Las Vegas, NV.
Hughes was recognized in three categories: One-time Event; Brand Awareness; and Point of Sale Display & Retail Merchandising. The winning entries include the Hughes Shred-A-Thon event, the Mobile Moments campaign and the hi-tech retail features at Hughes’ Vail branch located in the Houghton Town Center.
“It’s a great honor to be recognized on a national scale for our marketing efforts for 10 consecutive years,” said Kellie Terhune Neely, Vice President of Marketing at Hughes. “Our continued success relies on the talent of our retail banking team and the excellent service they provide to our members.”
The Hughes Shred-A-Thon aimed at helping prevent identity theft by shredding over 20,000 pounds of sensitive documents, saving the community over $20,000 in shredding costs.
The Mobile Moments campaign focused on informing members of the time-saving advantages of mobile banking, using email and social media marketing to encourage mobile app downloads. Over 135,000 people were reached and mobile app registrations increased by 65 percent.
Equipped with a 70’ x 12’ projection wall, a tech table with iPads for printing or emailing brochures on demand, iPads loaded with fun games for kids, and charging stations with power and USB ports, the Vail branch’s fresh approach to banking resulted in a Point of Sale Display & Retail Merchandising award.
Hughes received recognition for credit unions in the $1 billion asset category or larger. For more information on the Diamond Awards visit CUNACouncils.org/Awards.
CUNA Marketing & Business Development Council
The CUNA Marketing & Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing & Business Development Council is one of six CUNA Councils, a network of more than 6,900 credit union professionals in total. For more information, visit CUNACouncils.org.
Hughes Federal Credit Union
Established 67 years ago, Hughes Federal Credit Union is a locally-owned and member-owned financial cooperative with more than 128,000 members and over $1.2 billion dollars in assets. The Credit Union was named #1 in the Forbes’ inaugural Best-In-State Banks and Credit Unions list in Arizona. It is rated A+ and has been accredited by the Better Business Bureau since 1974. This Credit Union is federally-insured by the National Credit Union Administration.
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Kellie Terhune Neely