Marketing to the Money

This October, at the Mountain West Marketing Summit, author and speaker Rich Jones answers the tough questions many credit union marketers have.  What is marketing’s perception at the “big table?” How can credit unions see marketing as a strategic business unit? How do you show the value marketing is bringing to the credit union, income statement, and balance sheet?  Rich Jones will bring understanding on how you can have better conversations with your CEO and CFO by learning the language of finance and how marketing can impact the key ratios that make the CFO and CEO worry. This session makes talking key ratios a marketing competency, one you’ll want to show your team you have.  Visit www.mwcua.com/mktgsummit to learn more.