FOR IMMEDIATE RELEASE
Centennial, CO (May 1, 2014) — Columbine Federal Credit Union has launched a new corporate identity, being the most dramatic update to the brand since 1957. Integrating the Credit Union’s iconic flower and a bold blue color, the logo represents the direction and growth of Columbine looking into the future.
“2014 is a very exciting year for Columbine, for both our staff and membership” said Matt Reber, Vice President of Marketing. “The new logo showcases our heritage while modernizing the overall look and feel in order to stand out among Colorado’s many financial institutions.”
The new logo is coupled with Columbine’s new tagline: “We deliver financial success.” The tagline was generated from the Credit Union’s value proposition and is the first change to the tagline in more than 10 years. The old logo and tagline are being phased out over the course of the next six months, with full rebrand implementation by the end of 2014.
New logo and tagline:
About Columbine Federal Credit Union
Chartered in 1956, Columbine Federal Credit Union serves Select Employee Groups primarily in the Centennial and Littleton, Colorado communities. Columbine currently operates two branches with total assets of $50 million, serving over 3700 members.
# # #
Contact: Matt Reber, VP, Marketing