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Data Institute

Data has been called one of the most important investments an organization can make by Forbes, McKinsey & Gartner

Credit unions are rich with data. And yet, knowing how, when, where and why to begin can prevent so many institutions from acting.  According to a survey performed by MX, 92% of credit unions fail to effectively leverage their available data. When done well, not only do credit unions benefit from understanding their data, but so do their members.

Credit Union’s benefit from data by:

1. Increased member acquisition and retention;

2. Delivering relevant value to the member;

3. Risk identification and early warning systems; and

4. Creating innovative products to lesson member frictions and increase engagement.

Your Association offers an integrated data education program that will fill knowledge gaps, provide insights, and build enterprise capabilities to leverage enterprise data for less time and money than you think.

According to McKinsey & Company consulting firm, the top 5 reasons data efforts fail are:

1. Lack of a clear data strategy;

2. Inability to translate data strategy into tangible use cases;

3. Lack of a clear roadmap;

4. Lack of foundational data governance; and

5. Talent has not been leveraged to translate data into valuable action.

 Data Scientists need not apply! You do not need to be a data lover or even a math lover to leverage your data to improve your member’s lives. The only criteria to attend is that you want to enhance your member’s lives. Join our program today. 


Anne Legg leads this data education program. Ms. Legg is the founder of THRIVE, an award-winning industry expert, author, educator, member-centric data strategist who holds an MBA thesis on the credit union business model. Her work has been published and presented at both the 2012 and 2014 International Cooperative Summit, making her the only Credit Union professional in the United States to accomplish this feat. She has built both an in-person and online curriculum for CUNA. Instructed at numerous CUNA endorsed schools and developed credit union professional certifications. All her education is created exclusively for the credit union industry leveraging her 17 years of credit union C-suite experience. She has guided over 600 credit union leaders in their data transformation journey. Her latest book, Big Data/Big Climb, is the only industry playbook available to help credit unions launch their data transformation journey.


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